confusion about char pointer in c++

confusion about char pointer in c++

i'm new in c++ language and im trying to understand the pointers concept.
I have a basic question regarding the char pointer,
What I know is that the pointer is a variable that stores an address
value, so when I write sth like this:
char * ptr = "hello";
from my basic knowledge, I think that after = there should be an address
to be assigned to the pointer, but here we assign "hello" which is set of
chars. so what does that mean ? is the pointer ptr points to an address
that stores "hello"? or does it store the hello itself?
Im so confused, hope you guys can help me..
thanks in advance.